Tito Sulistiantoro

DIGITAL MARKETING MANAGER

087883553018

Professional Summary

Dynamic and results-oriented Digital Marketing Manager with over 9 years of proven experience in driving online sales growth through performance marketing, e-commerce optimisation, and digital strategy execution. Strong background in managing campaigns across Google Ads, Meta, Shopee and TikTok platforms. Adept at analysing customer data to improve ROI and user experience. Recognised for successfully leading teams, optimising conversion funnels, and elevating brand presence in the competitive fashion retail landscape.

Key Skills

  • Digital Marketing Strategy
  • E-Commerce Management
  • Search Engine Optimisation (SEO) & SEM
  • Performance Ads (Google, Meta, TikTok)
  • Social Media Campaigns
  • Customer Retention & CRM
  • Data Analysis (Google Analytics, GA4)
  • Team Leadership & Project Management
  • Conversion Rate Optimisation (CRO)

Professional Experience

Marketing Manager | URBAN&CO | August 2023 – May 2025

  • Led online marketing strategy and execution for the URBAN&CO brand across all digital channels.
  • Increased e-commerce sales through data-driven campaigns and customer engagement strategies.
  • Managed paid media performance (Google Ads, Meta Ads) and optimised ROI.
  • Coordinated with creative and commercial teams to ensure brand alignment in digital presence.

    E-Commerce Manager | URBAN&CO | August 2021 – July 2023

  • Oversaw daily operations of online stores and marketplace platforms.
  • Implemented product campaign strategies, pricing tactics, and sales promotions.
  • Monitored performance metrics and provided reporting insights to leadership.
  • Improved customer journey and shopping experience across digital touchpoints.

Education

  • Bachelor of Marine Science
  • Jenderal Soedirman University | Graduated 2016

Languages

  • Indonesian – Fluent
  • English – Native